JB Toys and Novelty has been in operation since September 2020 during the world Covid 19 pandemic. Mi’gmaq owned and operated, I take pride in providing educational toys, fidgets, brand named toys, seasonal toys and novelty items to our community and surrounding areas. Just last year I have added First Nations clothing to my inventory for example Every Child Matters Tshirts and Hoodies. The shop will also add and promote First Nations artist and book writers merchandise in the very near future. Born and raised in Listuguj Mi’gmaq First Nation and maternal ties with Eel Ground First Nation my mom Nora Sanifas . My family has always been in small business. My dad Alexandar Morrison JR. owned and operated a community taxi service and operated a billiard room when I was a child. I have two adult children and 3 grandchildren. The idea of my shop began in the early nineties when my children were just babies and JB Toys was registered but was never became a reality. Raising my own children was my priority. Only when the pandemic struck, I realized that our children were not getting toy and novelty items they needed. I began my research and that’s where JB Toys and Novelty became a reality. With little background of the business world I felt compelled to answer to the needs of our community’s children as they are so important. Listuguj was faced with border crossing issues which made it extremely difficult to cross into New Brunswick. The community was very happy about my venture and still today supports my small business that is forever expanding. So come visit me when you are in our community and enjoy shopping in my little toy and novelty shop! JB Toys and Novelty the best little toy and novelty shop in Gespegawagi Territory! Join my Facebook Page JB Toys and Novelty-Listuguj